sadly, TSD, not everyone checks there email 5 times a day like you and me. Some practically never check it at all. This is also a effective way at sending a message to a bunch of people at once, rather than sending 22 emails.
The opposite of love is not hate, it's indifference.
The opposite of art is not ugliness, it's indifference.
The opposite of faith is not heresy, it's indifference.
And the opposite of life is not death, it's indifference.