This may be a shock to some of you, but in asia 90% of people play games at internet cafe's.
Basically like how most westerners go down to the the pub on a friday night and have a few beers, asians go to internet cafes.
Its sort of like a social hangout for them.
In thier clans most of those guys know eachother in real life, they have clan matches between internet cafe's and stuff.
Its the same with shadowbane, DAoC, UO etc... the cafe buys like 30 copies of the game and they all share characters, so it looks like the character is on 24/7 but its being played by multiple people.
Asians are the most hardcore gamers in the world, I dont think anyone can surpass them.
The online game 'linage' has like over 3 million subscribers in asia.